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The client was a major VC company that was considering investing
tens of millions of pounds
in a national vending machine operator to support the business through its next phase of growth and
expansion - doubling turnover within 3 years. Whilst this sector is not normally associated with
cutting-edge IT, and indeed few employees used it directly, there were good reasons to believe it
could simultaneously be a major enabler of, constraint and, at worst, risk to achieving against
the business plan.
First, the management control, operational efficiency and hence profitability of the business
was underpinned by the Company's core customer service application. Would this scale?
Second a major aspect of their Unique Selling Proposition
was being the most responsive in terms of customer service. This
was supported by small local call centres; again linked to the main service application. Features
supporting mobility and converged voice & data were becoming increasingly important. Staff
throughout the country, ranging from management through warehousing staff to call centre agents
accessed these systems over a VPN.
In addition to conducting conventional commercial, legal and operational due diligence
the VC required an independent appraisal of the scalability and risks associated with
IT, networks
and telecoms. The fact that the Company's HQ was within sight of the
scene of the Canary Wharf bomb suggested
that disaster recovery and business continuity processes were also worthy of investigation. As usual
with investment decisions, time was of the essence.
As always, MorganDoyle's preliminary task was understand the significance of IT to the Business, what
services it provided and what infrastructure it relied upon. One to one interviews with senior
managers in accounts, logistics, stock control and customer service gave valuable input on the
strengths, weaknesses and ultimately the value of IT to the business. This was fleshed out by
"walking the floor" to get more insight, particularly to understand the end user
perspective. Input on the technical infrastructure was gleaned from the IT department, the
major software supplier and a study of the network, telecoms and hosting service provider contracts.
MorganDoyle's main deliverable was an in-depth report covering IT strategy, organization &
management;
business support functions; major risks; scalability; supplier management; vision and detailed
recommendations for improvement. It was presented jointly to both the investment panel and to
the investee company to give everyone the opportunity to validate its findings and achieve
consensus on the best way forward.
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